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April 20 2011

Saying no to great ideas and customers

Don Dodge on The Next Big Thing

Focus is critically important to startups and large companies. Focus means saying no to some great ideas. Having lots of smart people and lots of money in the bank can make it hard to say no. I was mentoring a startup, helping them sort through where to focus and how to prioritize the opportunities. I told them to choose their customers carefully. Huh? That's right, choose your customers...